For 24 hours on April 25–26, the worldwide Yeshiva University community came together to raise $4,538,697 from 3,004 donors during YU’s 2018 Giving Day.
With the theme was “YU Hero,” the event focused on the heroic character of YU students and how the university helps nurture and cultivate those qualities. All contributions made during the day were doubled, thanks to matching funds provided by a group of YU supporters, with an additional bonus round added during the last two hours that quadrupled every donation.
“This campaign builds upon the incredible momentum within our community about YU,” said YU President Rabbi Dr. Ari Berman.
Essential to the campaign’s success was a focused #YUHero social media effort that leveraged multiple platforms and hundreds of participants to help raise awareness. Also crucial was the support of highly respected artists, athletes and politicians. Alyssa Herman, vice president of institutional advancement, said the campaign exceeded its original goal by more than $1.5 million
“The energy and excitement both on campus and on social media was inspirational,” she said. “Once again, the YU family, our YU Heroes, showed an incredible level of support for the mission of the University,” said Elliot Gibber, YU development committee chair.