Stern College social media success story

Students at YU’s Stern College raised $32,000 by using social media to help Sara Bezaley of Great Neck who suffered terrible complications after contracting swine flu at age 7. The fund raiser was a final class project for a course “Social Media to Drive Business Results.” The goal was to raise money for a charitable cause by crowdfunding, collecting small amounts of money toward a shared goal from a large group of donors usually via online platforms using the social media tools they learned in class.

For Bezaley’s family, the class’s experiment has life-changing implications. With the money the campaign has raised, it’s no longer just about renovating the bathrooms—the family is now planning to make the entire house fully accessible, a prospect that would have been unimaginable just a few weeks ago.