Geller began her blog in 2005, she said, because, “I saw increasingly how the new media was our best hope for breaking through the mainstream media propaganda line and getting the truth to the American people. Our country was attacked on 9/11. The more I learned about who attacked us and why, the more I saw that freedom was not a given. We had to fight to defend it.”

In this new subway ad campaign she said that she hopes to “challenge law enforcement and government officials, as well as the Muslim community, to be more realistic and honest about the ways in which Islamic texts and teachings are used by jihadis to justify violence and supremacism, and to formulate effective ways to counter this.”

Geller pointed out that the MTA charge for “all the clocks in the system is $70,000” and that it was funded by many small donations from “patriotic Americans deeply concerned about protecting our freedoms.” She has been called an “Islamaphobe” by some pundits and has been praised by others. Her advertising campaigns have been seen in transit systems in New York City, Washington, D.C. and San Francisco.

As for the reaction to the campaign, Geller said, “There has been the predictable and manipulative charge of hate from Islamic supremacists in the U.S. and their Leftist allies. There is nothing hateful about revealing the motives and goals of the jihadis who have vowed to destroy our nation, or about calling for a more effective defense against them. The charge reveals more about those who make it than it does about me.”